Diva Toolbox Interviews Linda Hollander

Linda
Hollander is known as the Wealthy Bag Lady. She is the author of the
#1 best-selling book, Bags to Riches: 7 Success Secrets for Women in
Business.

A popular international speaker, she is the industry leader in teaching
entrepreneurial women about small business success and how to get
corporate sponsors.

She is the founder of the Women’s Small Business Expo, which takes place every year in Los Angeles, California

She received the Caught in the Act of Excellence Award and she has over
20 years of experience in business, corporate sponsorships, sales,
marketing, design, promotion and creating lifetime customers. Her
forthcoming book, Women Hold the Purse Strings, will give companies
powerful strategies for marketing to women entrepreneurs.

She
started out worse than broke. She was buried in debt and couldn’t find
a way out of the poverty trap and abusive relationships. But that’s not
what really bothered her. It was that she was short and had frizzy hair
to boot. She and her best friend, .
Sheryl Felice, used their girl-power
to the max. They launched a packaging business which sells
custom-printed shopping bags to leading-edge companies.

Her company was formed in 1988. She devised a sales and marketing plan
which made the fledgling business profitable in a very short amount of
time. As revenues for the company increased every year, she met
entrepreneurial women, understood what motivates them and how she could
increase their success.

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