Just How Different Are You

The other night, I was out at my favorite Sushi restaurant. We go there quite regularly because both my son and I are in love with their rolls, especially their Signature Dynamite Roll.

Being the marketer I am, I couldn’t help but notice as the little boats floated around with various dishes, that others must share our passion. The boats were full of our favorite rolls.

Yet oddly enough, the sign outside, promoted their excellent service. Now don’t get me wrong, their service is second to none! But the problem with boasting quality and service is that these are EXPECTATIONS, not DIFFERENTIATIONS.

It is VITAL as a small business you find a way to differentiate yourself from the competition.