Why All Companies Need A Story

Think about the last time you and a friend raved about a product or a service. Did you talk about the company’s motto or its whole product line? Of course not, more than likely you told a story about your experience with that company. You might have had a personal anecdote about the person you dealt with or their stellar service. Maybe you found their product out of this world!

Stories capture our attention quickly. They are more entertaining than straight facts and allow us to take a complicated topic and explain it in such a way that it is appealing to a listener.

So why does a company need to tell a story? Simply put, it gives you control over what and how people talk about you, your products and services.

A story: