How to Choose and Register New Domain Names

You have spent a good deal of time deciding what your online presence is going to look like. You know what your niche is, you have decided on a business name and a tag line. You may even have your artwork and logo complete. But, did you spend much time deciding what your domain name is going to convey to visitors and search engines? Your domain name is a critical part of your web presence and the choosing of your domain name is more important than it may seem at first.

Here are some basics to consider:

Definition: A domain name, also known as a web address or URL (Uniform Resource Locator) is the alpha-numeric representation for your website that allows people and search engines to easily locate you on the internet.

Parts: A domain is broken into several different parts. The http:// is not part of the domain itself; rather it is part of the URL, or Uniform Resource Locator. The www (World Wide Web) is the subdomain which appears before the domain name that you ultimately choose. The .com is called the top level domain, of which there are only about 200 or so. The most common top level domains are of course, .com, .org, and .net.

Case: A domain name is case insensitive. If you register