How To Make Your Business Walk On Water

I thought walking on water was impossible
for mere mortals like me. Then came paddle-boarding and I got enlightenment.

It’s a big fad here in Tahoe. All over
actually. People drifting effortlessly into the sunset with that laid back flip
of the paddle from side to side. Until very recently, however, I didn’t really
understand the buzz. What was wrong with kayaks? You’re sitting down for
heaven’s sake. Way more my style. Oh, boy was I missing the point! I finally
succumbed and drank the paddleboard Koolaid. Not only did I discover how much
fun it is, it also taught me a thing or two about business.

After a wobbly start on a blustery day, I quickly
got way too cocky and headed off in the direction of the lake’s center. Standing
my full height above the water’s surface I had a whole new perspective. I was
mesmerized: I could see fish, I could see the shore falling away beneath me, teal
water surrendering to a deep indigo. It was exhilarating. I was in a trance. A
delicious zone of concentration. You have to be so on’ – actively balancing
the whole time, feeling the movement of the water beneath you, monitoring and
adjusting posture. After a while it becomes second nature, but the core muscles
are constantly adapting. I have to read the waves, see the breeze before it
comes and be really present to all the senses. I and the board had become one