Branding … Where To Begin?
As a spiritual entrepreneur you
are inspiring other to expand into abundance, success and love everyday through
the work your do. You are the “brand” of your company. I
see too often many service providers start their business with a fancy name
and/or logo and forget themselves in this vital business building process.
So
this begs the question … Where to begin?
The process begins with discovery
of one’s essence and intention for the business being created … this is step
#1. Then, it is important that you be seen as the “brand” for
your company and this is done with getting professional photos done which are
in alignment with your essence and intention. Hair, makeup, clothing,
accessories and background color all need to be in elemental harmony with your
branding message so that you show up authentically to the tribe you are
serving. You become a magnet of attraction. Here is an example
below of my fabulous friend and colleague Laurie Mandato, Wardrobe and Style
Consultant AND a Certified Color Consultant (hint, hint)
This is the difference between looking good and looking great!
Laurie’s before photo is wonderful, she looks likes a polished image
professional however as her business evolved and she was growing both
personally and professionally she had the intention of attracting attention the
attention of high profile clients who can more then afford her services …
while having money, they need her to ensure their image matches their message
while in the spotlight.
The
process unfolded
Once Laurie was clear about the
shift she wanted to make, she found an incredible photographer who was aligned
with her business vision and who worked with high profile clients. Laurie
and I consulted on possible looks and colors to really bring out her Essence
which is the element of Metal (elegant) and her Intention of the element of
Fire ( to get noticed). Armed with this information and several garments
in hand, she was able to co-create with her photographer and “wa-la”
… you can see the results and she is having the same results in her business.
In summary, when thinking about
your brand, begin with the image in the mirror … YOU!
For
more information, or to schedule your Fashion Feng Shui
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