Send a Single Message if You Want to Increase Profits

With the entire buzz right now swirling around the President Elect’s pending high profile appointments like Secretary of State and Head of Homeland Security, there is one non appointment that hovers under the radar. Yet this non appointment has proven to be more critical and has generated more ROI than any of the appointed will likely produce. Before I get to that, let’s examine some of the accolades given to the campaign and now the transition. Consistent. On task. Single message.

Single message

With literally thousands of staff and thousands of volunteers, how does a leader get that many people to spread a single, uniform message? In a name, at least on the President Elect’s behalf anyway, that name is David Axelrod. His low profile job during the campaign and now through the transition as I’ve heard him say over and over is to make sure that everyone on the organizational chart understands the message and is able to share that message in the same way as the next staff or volunteer person.

Okay, so you may be thinking, what does this have to do with running a profitable business?