Be An Orange

When a prospective buyer is looking at your product or service, he or she is really comparing you to the competition. So the question is, are they comparing an apple to an apple or an apple to an orange? It is vitally important in marketing that you find a way to be THE orange! In other words, what is it about you that makes you completely DIFFERENT from your competitor?

If you can’t find a way to be different, you will constantly find yourself being pressured on price, and small businesses can’t survive on constant price cutting. So how do you differentiate?

First understand that these are NOT differences

1.