Three Secrets of Marketing

In over 15 years of doing marketing communications work, I’ve picked up quite a few tips on how to best get the job done. From start-ups to Fortune 100 companies, my three marketing secrets make a significant difference.

1. Consistency Is Key

If I had only one piece of marketing advice to offer, this would be it: The secret to effective marketing is consistency, plain and simple. A press release here, an ad buy there, a brochure that looks one way and a website that looks another these hit-or-miss efforts are doomed to failure and are just a waste of your money.