Give ‘Em The Pickle

Pickles are those special extra things you do to make people happy. It’s a special phone call you make to your customer or a handwritten thank you note that you include with every order. It is taking the time to walk the customer down the isle to find the item that they are looking for rather than pointing them in specific direction to the back of the store. It is offering them a special promotional item or even just calling them by their name. It is the art of finding out what your customers want and making sure they get it.

The Pickle Philosophy is the brainchild of Bob Farrell of Farrell Ice Cream Parlor fame. He was a pioneer in the restaurant industry, having created one of the first national full service chain restaurants opening and managing over 150 locations before selling the chain to Marriott. It is Farrell’s belief that businesses are in the