Get FOCUSED…and Make More Money

Where
are you wasting time and how to avoid this trap?

You
first want to figure out WHERE you’re spending your time day to day…keep a
list! Write down
everything you do for a week – EVERYTHING! And write down how much time you
spent on it, if you could have done it in less time but weren’t focused or
didn’t know how to accomplish a task and spent too long learning or trying,
etc.

But
truly BEFORE you do that step…hopefully
you’ve stopped to think about how you really want your lifestyle to look? Most
people haven’t so don’t feel bad if you haven’t done this yet…but why not do
it now?

Think about how many hours you want to work each week and with whom do you want
to work?

Think about what kinds of services or products you want to deliver – do you
like 1on1 services, group services or not talking to anyone personally at all
for example?

How much time do you want to spend with family, friends, traveling, giving back
- you get the picture – outline your Ultimate Lifestyle Vision now!

Here are 6 steps you can take to ensure a little more structure and
focus in your life.

1.
Have a big picture vision for life and business – your Ultimate Lifestyle
Dream

2.
Have a practical yet 1-5 year plan – document what you want to
accomplish, the big things, each year.
a. Do you want to write and publish a book, hold a big event, speak all over
the country, add a new product line, add a new computer system, develop a new
website, take on new employees or staff, expand into another city – what?

3.
Have a 6-12 month strategy – develop a vision board possibly to outline
your annual goals and intentions
a. Do you want to double your list, double your revenues, increase your
membership by 50%, sell 1000 products, speak at 25 events, find the love of
your life – what?

4.
Have a 3 monthly implementation system (working ahead 3 mo as possible)
- how will you accomplish all that needs to get done to reach your bigger
goals?
a. Who will you delegate what to?
b. What systems do you need to install or subscribe to?
c. What do you need to prewrite or prelaunch to be ready?

5.
Have a somewhat scheduled yet flexible monthly calendar
a.
What daily activities do YOU need to do and which should your team do?
b. What monthly activities or events do you need to be at, go to or
review? (don’t let appointments or clients take these spots)
c. Be open to focused and targeted opportunities that come up so you can add
them

6.
Have daily action steps – try to put only 3 things on your to do list
each day (and not big huge things like ‘write book’ or ‘develop new product’ -
break them down into smaller steps of one bigger task)

Now
you may need help to get these outlined since not everyone is so detail oriented or big picture
focused. Left brains may have an easier time at this than right brains for
example so it’s ok to ask for help. Because if you have a much clearer plan and
some structure set up in your business; you’ll be more likely to focus better
each day, week and year on what really has to be done to get you to your next
level in business or next revenue jump.

Now, let’s talk about making more money….with your target
market, the messages, hot buttons and call to action you’re using in your
marketing.

I can’t tell you how many
small business owners and entrepreneurs I talk to weekly who don’t get
this! You don’t get that EVERYTHING YOU DO in your marketing, promotions,
planning and especially online have EVERYTHING
TO DO WITH YOUR TARGET MARKET.

If
you know this already, great. So what does the headline say on your website (each
page!)? What does your follow up direct mail piece say exactly?
Hmmm, don’t have one or both of these? No idea? Then you want to make
some changes and quick! You’re missing out on more sales, opportunities,
referrals and more.

Your
copywriting whether it’s on your website, your business cards, your flyers,
ezines, mailers, letters, tweets, blog and even your 60 second commercial
with in person networking….is the most important part of your marketing.

And
from my experience only about 10-15% of small business owners have any REAL
TRAINING in copywriting, writing, sales writing, sales in general??? So,
are you seriously doing this yourself? Well, no wonder you’re not getting
the results you want!?!?

So,
what can you do to create better marketing materials, websites, online and
offline relationship marketing strategies?

You have
to find out the single most important thing:

What
matters most to your target (ideal) prospects when it comes to your products
and services.

• What are their HOT
  BUTTONS?
• What makes them want
  to read your materials and website?
• What makes them want
  to ask questions or contact you?
• What makes them take
  action and signup for something or buy from you?

This is
what you need to know or go find out if you aren’t sure.

Then you can create copy, headlines, special offers,
marketing and attention getting and action oriented promotions or
materials that your ideal prospects will respond to and guess what? You’ll make
more sales!

Need help?

• Conduct an
  online survey?
• Pick up the phone and
  call your previous clients or current prospects and ask?
• Offer a free Q&A
  Teleclass
• Ask for help yourself
  to help figure this all out

Now you may need help to get this figured out since not everyone
is so detail oriented or big picture focused. If you’d like to discuss
this over a complimentary Getting Acquainted Session with me, go to my website and fill out my Free Biz Quiz so that I
have more information for you and I’ll respond with times when we can chat
ok?

Meanwhile if you see where you could really make
some big changes here for yourself but want some help on what to FOCUS ON, or which steps to take
when, etc. then I invite you to attend the upcoming Love and Money
Business Summit where you’ll get proven strategies for better focusing,
learning, implementing, marketing, copywriting, selling, delegating and
more.

For more information about the Love and Money Business
Summit happening this November – go to www.TheLoveandMoneySummit.com

Only 3+ weeks to go,
includes 4 days, 7 meals, 2 networking functions, access to recommended
vendors, speakers and panelists! The Love and Money Business Summit you
can CHANGE YOUR LIFE!

Furthermore,
if you want help, I would suggest signing up for one of my Private Coaching Programs (find out more at http://www.JumpStartYourMarketing.com/coaching), however you can
always start out with a complimentary Getting Acquainted Session too if you
want to ‘see’ what’s possible first but I do take these very seriously so
please only serious entrepreneurs apply. If you’re more of a do-it-yourselfer,
check out my JumpStart Your Marketing(TM) System or other products online at http://www.JumpStartYourMarketing.com/products.

(c) Copyright
2009 K. Sawa Marketing International.

To publish
this article in your ezine or website please include the following blurb:
Katrina Sawa is an Award-Winning Author, Speaker and International JumpStart
Your Biz Coach who’s helped hundreds of small business owners take dramatic
steps in their businesses to get them to the next level in business, revenues
and their personal life. She offers one-on-one coaching, group coaching and
do-it-yourself business-building products. She’s been featured on various
news talk shows and radio shows including Oprah and Friends XM
Radio. Go online now to get started with her Free Entrepreneur’s Success
Kit at http://www.JumpStartYourMarketing.com!