6 Huge Marketing Mistakes and How To Avoid Them

The exponential power of two. It’s one of the great things about being in a committed relationship. When there’s dry cleaning to pick up, groceries to buy, a dog to walk, a UPS truck that’s expected, a lawn that needs mowing, a kid with a tummy ache, windows to wash, and dinner to prepare, having someone share the load makes life a lot easier.

Ditto when you hit the rough spots. Double ditto when you face challenges. Cranky and downright unpleasant. We’ve all been there. Down in the dumps just cuz, or angry over the promotion that went to the bozo instead of you, faced with a scary medical procedure, disappointed by a friend, unhappy on the job, worried about a failing parent, or at wit’s end over your mouthy teenager’s attitude. Scared, nervous, insecure. We’ve all been there, too. Times when we need to accomplish something extra, push ourselves further, and stretch beyond where we think possible. Life. It’s not always smooth sailing. How much easier it is, however, to navigate turbulent times when there’s somebody on your side who believes in you, gently nudges you forward, cheers you on, and has button-busting pride in your accomplishments.

There was a time in my life when I had a difficult decision to make, when I had to eitherfish or cut bait, andfishing meant committing $10,000 of hard-earned dollars. I was terrified to take that step. I was terrified not to. I was paralyzed. My husband Dale said to me,My arm is around your shoulder, my hand is at your back, and I walk by your side. You know what you need to do. Now, my love, go do it. I took that step, made that commitment, and it led to the publication of my first book. I have never felt more supported or more loved than I did at that moment. And, believe me, a guy like that can get away with imperfections I’ll happily overlook. Being supportive is the loving thing to do. It’s also in your best interest. You’ll rack up more points (or what Dale and I call Frequent Foreplay Miles) than you can ever use. Don’t you just love a win-win?

Is there a time in your relationship when your sweetheart made a difference in your life? If so, then remember this: When your sweetheart is cranky and irritable, or scared and insecure, or for whatever reason is less than the cheerful, high-on-life love bug you’ve come to know, you’ve got an opportunity to return the favor. Take a deep breath, avoid knee jerk (emphasis on jerk) reactions, and be a supportive partner whether the situation is monumental or nothing more than irritation at having gotten a speeding ticket. Being a supportive partner sometimes means sitting silently while your sweetheart vents. Sometimes it means encouragement to offset insecurity. Sometimes it means being brave even when you, too, are afraid. And sometimes it just means loving your partner through his or her indulgently bad behavior.

In the movie, Rocky said to Adrian,I got gaps. You got gaps. We fill each others gaps. The power of two. Wow.

Shela Dean is a Relationship Coach, Speaker and Amazon Bestselling Author of Frequent Foreplay Miles, Your Ticket to Total Intimacy, available through Amazon or Shela’s website. 6 Huge Marketing Mistakes and How To Avoid Them193796 Huge Marketing Mistakes and How To Avoid ThemSometimes I get so tired of the hype that marketers use to sell their products or services. These marketers are sometimes the exact people who preach about being authentic and using the highest degree of integrity when marketing. Here are some of my pet peeves and how to avoid them:

1. The Automatic Sign Up

This just happened to me last week at my local Chamber meeting. I gave this person my business card and before I got home I had her most recent ezine in my in box! Did she ask me if she could send it to me? No, she didn’t, but I got it anyway. And the icing on the cakeshe told me if I put a link up on my website to her website she would do the same for me! Now this may be appealing to some but I wasn’t falling for it! Don’t do it!

2. Going, Going, Gone

Marketers who say stuff like,We have 15 spots left, no I mean 17, no I mean 19. Or the other version is,Offer ends Monday, no I mean Tuesday, oops I mean Friday. Give me a break! No matter if the game is played with numbers or time, the bottom line is it is still a game; and one that is insulting to potential clients. Again, don’t do it!

3. Direct Messages

It seems like every day I get a new direct message from some yahoo telling me how I must check out this link so that they can sell me their stuff! No thanksand then I block them. You heard me right. When I get pitched to immediately I block them. I don’t need to be sold too all day long and this is what some of these people on twitter are doing and frankly I won’t stand for it. Don’t do this one either!

4. All Promo, All The Time

Some marketers send one promotion after another and it gets tiring. Usually their ezine is full of useless information and when you check out their website they offer nothing free. You guessed it, don’t do it!

5. Bad Twitterfeed

I like Twitterfeed, but I really don’t need to get every feed, post, and link about everything. Twitter is used best when used as a marketing tool; one that has been given careful consideration and is in line with your marketing plan. There is no need to post every single thought, action or food you consumed because bottom line – nobody cares.

6. Immediate Action Required

You all know what I am talking about! You must act NOW. Everything is urgent and it’s urgent all the time. Give me a breakreading these emails and sales letter exhausts me. I mean really do they think we have nothing better to do then stop what we are doing and attend to ANOTHER urgent message. Now that is not to say that sometimes you get a notice and it is urgent but you will quickly learn if this is an ongoing case of theemergencies or if it out of the ordinary for this person. If it’s all the time just hit the unsubscribe button. And remember just don’t do it yourself!

Are you guilty of any of these mistakes? If so, you know what to dodon’t do them again!

As a business owner our time is valuable so if you come across people who present their products and information in a manner that sends up the red flag then move on.

Maureen Campaiola, known by her clients, asthe DARE Coach is President of DARE To Be Phenomenal. As an accomplished business coach, author, speaker and entrepreneur Maureen spends her time in the trenches working on solving the unique problems of women business owners and entrepreneurs. She can always be counted on to deliver smart, innovative solutions to turn a hectic and draining business into a thriving, highly lucrative, smooth running, and fun money making reality. In addition, she is the founder of the wildly successfulSuccess Minded Women’s Business Network where like-minded and highly motivated women connect, support and engage in joint ventures. To learn more about how you can step into your greatness, accelerate your business, AND achieve all the personal and business success you desire visit: www.daretobephenomenal.com or email: maureen@daretobephenomenal.com