4 Simple But Effective Marketing Strategies That Create On-going Cash Flow

If you are like most other coaches, consultants and small business owners you probably dread, maybe even hate to market your business. The problem if you feel that way is that everything you do is about marketing your business.
Funny thing is this: If you hate marketing that much you probably are not spending a whole heck of a lot of time marketing your business, and if you are not marketing your business your cash flow is probably really suffering. Am I right? Read on and learn 4 simple but effective marketing strategies that can help create on-going cash flow in your business.
1. Become A Magnet To Your Perfect Clients
I have written about the idea of identifying your ideal client before so this should come as no surpriseKnow what your ideal clients want, know how you can help solve their problems and communicate this consistently all the time.
In order to effectively become that magnet you will need a couple of things:
– A clear marketing message
– An awesome website
– A juicy free offer with an email capturing database
– A clear understanding of what your gifts are and how working with you will ultimately change the life of your clients
2. Share Great and Valuable Content with Your Prospects
In this day and age there are many places that prospects can go to get some FREE help and resources. What can you offer to help you stand out from the crowd? Providing valuable content that answers some questions and offers them a take away without giving away the farm is a great combination that will keep those prospects coming back and investing with you. Remember, your free offer should give them some help but not go so far that they don’t come back for more.
3. Share Your Time with Your Tribe
Connecting with your tribe is the best investment you can make and it literally only costs you your time. Connect regularly with them on Facebook, Twitter, LinkedIn and your newsletter. Make sure you publish your newsletter regularly so they know when to expect it.
One of the best ways to interact with your tribe of followers is by engaging them in a conversation. This is accomplished by asking questions on your blog, on Facebook and Twitter posts and in your newsletter.
Don’t forget to share information about yourself. Now don’t get freaked out on me. You ultimately control the amount of information you share with your followers. There is a fine line between too much and too little but if you are resistant to sharing I would ask you to work through that resistance. Followers want to build a connection with you and if you never share anything personal about yourself chances are they will go to someone who will.
4. Ask Your Followers to Take the Next Step
Here is THE mistake that most solopreneurs make! They fail to ask their tribe to take the next step. They fail to market their services to the people that they are engaged with. They fail to ask them to invest in themselves by working with you.
Does this sound familiar? This is where your fear of sales and marketing comes inyou see how this kills your cash flow?
Asking is ok, heck it’s necessary! But I know how scary it can be just asking. Do you struggle with these very issues?
If you have that fear of sales and marketing I will be addressing this very issue in my Money, Marketing and Mindset Mastermind Program that is currently forming. Contact me at 978-794-4991 or at maureen@daretobephenomenal.com to request an application. Don’t delay as space is limited and the early bird pricing goes away February 28th!
I look forward to helping you break through your stuck points and create the cash flow you desire!