Keeping Your Eye on the Ball When Creating a PR Plan

In order to experience abundance, you need to be open to receiving it. You can envision and ask for what you need or want until the end of time, but it’s not going to happen until your heart is open and receptive.

As I posted on Facebook this week: “You need to teach your heart how to *receive* just as much as you give to others. You have to build your receptive muscles until they are strong enough to accommodate the abundance you need to thrive in life.”

In my experience, abundance comes when deep down you believe, really believe, that you deserve all the wonderful things that you desire in your life.

So many of us mistakenly believe that we need to work hard to earn the things we need and want, which is often rooted in a belief that we are not good enough to receive the things we desire. We often don’t realize how pervasive this limiting belief can be.

One person I worked with this week realized that though she spent a lot of time praying about her clients finding the relief they need, she was not spending time visioning for herself and her own needs. It was empowering to remember that she deserved as many blessings in her life as she asked for her clients, and that she could improve her well-being by making time to work on changing her thought patterns that blocked abundance in her life.

This manifests so much in people who tend to be givers. They spend a lot of time building up their compassion and giving muscles, focusing on helping others so these good works will add up as karma points that will allow them to one day deserve the things they want and need. This week, I was able to help someone discover a block in her heart around this very area.

She works very hard to give and be of service as a healer, and she had put her faith in a Higher Power to provide for her needs. Yet, she was frustrated that the very basic things that she needs in her life have been out of reach for some time.

We discovered that while she was an expert in giving to others, she was blocking receiving love, help, gifts, and opportunities from other people. She was focused on receiving from spirit, but together we clarified that here on earth abundance flows through other people. In order to open the flow of abundance in her life, she needed to open her heart to the goodness and generosity of others.

Last, but not least – here’s an example of when someone opens their heart to the flow of abundance. A friend of mine realized that her current apartment was just too small for the new business venture she was undertaking. She recognized that she needed space to run her business, so she made the decision to find a new apartment that better met her needs.

In the past, she would have blocked the flow of abundance by telling herself that she would never find what she needed in her price range and convince herself that it would never happen. Instead, she got really clear about exactly what she needed, and she set her intention and committed to staying positive.

She started telling people around her what she needed, and lo and behold, in less than a week she found the perfect apartment with space for her business and in her price range. It can be that easy when you are open and receptive for receiving what you need.

Are you having trouble manifesting what you need or desire in your life? A consultation forBreaking through Roadblockscan help.

And please join me at my free tele-seminarOpen the Flow of Abundance in Your Lifefor some strategies you can use in your own life on Weds April 7th at 12pm EST. Register here.

Keeping Your Eye on the Ball When Creating a PR Plan20088Keeping Your Eye on the Ball When Creating a PR PlanThe biggest mistake people make when seeking publicity is focusing too much on their own needs and not enough on their audience.

Often our first response when we have news to share is to send out a new release in a shotgun fashion. But if we focus only on our need for publicity, our eyes are off the target.

It’s like in baseball where coaches teach players to focus on the ball they are getting ready to hit. Or dance teachers who tell ballerinas to look at a focus point when they are twirling.

To get effective publicity for your product, service or organization, you have to plan for your audience’s needs.

And your first audience is the media. You need to be familiar with the media and work to meet their needs.

Broadcast or print?

Although we speak of the media as if they are one entity, there are big differences between the needs of broadcast and print, local and national and general and specific media.

Print reporters tend to be serious journalists who want to educate the public about the topics they cover. They are interested in getting the scoop in telling readers what is news, what has not been said before, and putting it into perspective.

Broadcast reporters are more interested in the entertainment value of the news they present. Since they are competing with other visual media to attract viewers, they often seek out news that is controversial, dramatic or compelling. Otherwise viewers will just change the channel.

Television reporters also are drawn to stories with great visual images while print reporters seek statistics, analysis and expert commentary to put stories in perspective.

Both print and broadcast journalists are looking for ways to illustrate larger national trends and stories, and reaction from the public and experts to breaking news.

You have to decide whether broadcast or print is the best venue for publicizing your organization, product or service. But there is a lot more to deciding your target media.

National or local?

In seeking publicity, are you looking at consumers on a local, regional or national level?

When you are working with local newspapers or broadcast media, they are first interested in the local angle the person making news or their connection to a local or national story.

National media often use specific localized examples illustrate larger trends affecting everyone. A good example was a piece Good Morning America recently produced using contacts they got through my firm, Wasabi Publicity Inc.

Good Morning America specializes in producing great little segments that are entertaining. They were doing a story on parents who have trouble saying no to their children’s request for money in the recession.

This particular segment focused on parenting tips. They called me because they needed a family to interview. I was able to connect them with a family through one my expert clients.

This all came about because I had sent Good Morning America an email letting them know that I am a resource. That’s a good illustration of something I always say: it’s not just who you know, but who knows about you.

General consumer or industry specific audience?

Ask yourself which media will best reach my target audience? Do I need to reach general consumers? Then it may be best to go with TV and radio.

But if yours is a specialized product or service, your best bet is may be trade publications that deal with the details of each industry. For instance, my firm recently publicized a new auto cleaning product through several trade publications.

The point is you should consider your target audience the media’s needs and interests before publicizing your product or service. That is how to keep your eye on the ball to create an effective PR plan.

20 Year PR Veteran and Chief Creative Officer of Wasabi Publicity, Michelle Tennant Nicholson’s seen PR transition from typewriters to Twitter. Called a five star publicist by Good Morning America’s Mable Chan, Michelle specializes in international PR working regularly with the likes of Oprah, Larry King, BBC, The Today Show and all major media. Recently she secured Dr. Phil for a client only 8 hours after signing the contract. Talk to her at PR blog http://www.StorytellerToTheMedia.com where she teaches tips from the trade.