How To Write a Company Profile

It’s critical to have a good company profile to attract clients, the media, investors or to explain to people what you offer. Many entrepreneurs find that when they’re first ramping up their
company, it’s so difficult to write a company profile. They’re
not sure what to say or how to say it so people will understand their
value, so the media has proper information, or so their company
shows the credibility required for funding.

In fact, I think it’s quite difficult to write a profile until you
have a pretty clear idea of what your company offers, which takes time
to sort out. Many of the students I teach try to write a profile before
they’ve actually set pricing for their services, or figured out who
their real market will be.

It’s a catch 22 situation: you need a company
profile for potential clients to find you, but until you’ve tried out
your offerings on lots of clients, you haven t really honed your
products (or services) to be able to clearly describe who you are and
what you offer. And hiring a writer can cost upwards of $1000.

That’s why I’ve outlined steps to writing a profile in this article: http://www.allisonbliss.com/newsletter/archives/how-to-write-company-profile.htm