The Art of Raising Your Celebrity Profile


Have you noticed that a
lot of people are talking about celebrity lately? Maybe it’s just my reticular
activating system (RAS) sparking up ever since I recently started talking about
how to “raise your celebrity profile.” (No, I didn’t make up the
“RAS” it just means that I’m just hyper-aware of this particular
language right now.) My use of the word “celebrity” is sparking
some interesting and juicy conversations with people lately.

For me, raising your celebrity profile is NOT about:

  • A huge ego
  • Self adulation
  • Embracing a persona that isn’t you
  • Being pushy, phony, manipulative
  • Being fake
  • Riding everywhere in a limo
  • Adopting a snobby outlook or
    approach
  • Etc.

Rather, raising your celebrity profile is about
combining your values, integrity, creativity and credibility with marketing and
business best practices so you develop meaningful relationships with your
clients – as well as the life and business you desire.

In more simple terms, it’s about authentic self promotion; spreading your message
(or whatever you call it your mission, concept, vision, movement) so
that people take a certain action. When you focus on promoting your message,
you give people something to really sink their teeth into, believe in and
support. Your ideas inspire and motivate your ideal clients to act, and act
now.

To give you a specific example of this in action, here is a link to friend’s
dad who was recently on Good Morning America. Watch and see how he talks about
the movement he is passionate about: http://abcnews.go.com/Health/video/healthier-heart-day-time-9720358

And here is a link to one of my clients who was recently on the local Fox/ABC
affiliate in Columbus, where she is talking about a part of her movement: http://www.youtube.com/watch?v=SwfJnlVUryY

Being on television is only one way to raise your celebrity profile. There are
literally hundreds of ways to do this. Mark Victor Hansen, author of the
Chicken Soup book series, uses his moniker, “America’s Ambassador of
Possibility” to promote himself and his mission.

My best suggestion to increase your visibility is to create a plan of action
and follow it. Keep in mind that raising your celebrity profile is a long-term
commitment to yourself. It’s about constantly building your reputation and
establishing trust and respect in the marketplace. It is not something you do
in a few months, wash your hands of and then move on to the next thing. The
trick is to create habits that will move you from project-based self-promotion
to more of a lifestyle choice.

BY THE WAY …. In the next issue of Smart Marketing … You’ll learn a
specific technique that Mark Victor Hansen, author of the Chicken Soup book
series, used to raise his celebrity profile!