5 WAYS TO KILL BOOK SALES

Many times we pursue a job or career with great intensity, only to find out that once we actually get the job we either hate it, or are not very good at it. We might have invested years of schooling and have gained experience but we don’t enjoy getting out of bed in the morning and going to work. Often the response is to wonder,What’s wrong with me? Or ask,Why can’t I just be happy doing what I am doing?
The answer often lies in the fact that our natural behavioral style is a mismatch for the job we are doing. What’snatural behavioral style? Researchby William Moulton Marston, the inventor of the lie detector test over 30 years ago discovered a process that has been validated for over 30 years in over 35 different countries. There are four basic scales of behavior problems, people, pace and procedures (often shown as D, I, S and C). D for Dominance is how one handles problems and challenges. I for Influencing is about how one interacts and gets energized by people. S for Steadiness is about how one approaches a steady work pace, change and work environment and C for Compliance is how one handles rules and procedures specifically set by others.
The behavioral scale is like the polarization of opposing magnets trying to come together and connect. The more they push together, the more strongly they push apart. When someone ishigh on one of these scales, but the job they are in requires behavior that islow, there is a mismatch of style and requirement and an opposite polarization ensues.
For example, someone might not naturally be arules-oriented person, but rather a person who is more creative, more open-minded and more interested in finding new ways around things. Rather than having a natural ability to comply with the rules as laid before them, the person may want to do things their own way. If one chooses a career as an Entrepreneur, this could work fine. However, if one is low on the rules scale and finds themselves in a job of Auditor, or Compliance Officer, that person will struggle mightily trying to adapt and do the job well.
People high on the problem scale tend to be fast-moving, fast-thinking and they move very quickly toward results. They are fearless and want to accomplish whatever task has been put in front of them. If a person like this finds themselves in a role where they can’t influence results, or they have a boss that moves very slowly, or a job that doesn’t allow them the freedom to do what they see needs to be done, they will experience stress and frustration.
The people scale is about people if one gets energized by being around people and loves to verbalize and engage but finds they are in a job sitting in a backroom somewhere just checking and cross-checking data or information, that person is going to feel very depressed at the end of each day. They’ll want to get out and socialize and interact with people in order to recharge the batteries.
And a person high on the Steadiness scale who likes structure, a systematic approach and a logical order to things who finds a job where they are working for someone who likes to shake it up, who changes things all of the time and who doesn’t seem to have any process or any order, will find tension and stress resulting.
And, the opposite is true for anyone low on the scale for example, if one is not a people-person but is in sales, it’s a very draining job and by the end of the day, they are depleted and want to go home and probably just go to bed!
We can all modify our behavioral style in order to be a better fit for the role we are in, but it takes work. The research shows we can successfully do this for about 24 months and then the stress becomes so great we experience a lack of effectiveness, health issues, stress or other difficulties. For most people, we are happiest and perform at our best when we are in a job for which we are a natural fit and we don’t have to modify much on a day-to-day basis.
Whether you are currently working, going to school or looking for employment, consider your own behavioral style and preferences and match them against any job or career you are considering. Most people are unaware of the impact of behavioral style. Being aware gives you more options for finding a role that is a natural fit for you.

5 WAYS TO KILL BOOK SALES206255 WAYS TO KILL BOOK SALES

1) Have the belief,If you write it, people will comeand read. You need to PROMOTE, PROMOTE, PROMOTE!

2) Neglect to use Social Networking. Write interesting posts that will garnerfriends, and ones that will drive people to your book’s website. And through networking, you’ll learn multiple ways to market your book, such as Diva Toolbox’s Blog Talk Radio Shows.

3) Leave your house empty handed. ALWAYS carry either your book or book promo materials, such as bookmarks or postcards. And don’t be shy about passing them out!

4) BuryOrder My Book deep within your website. Have your Book Cover andClick to Buy up front and center–on the first page.

5) Self-Publish and cheap out on buying a Bookseller’s Return Policy. Major bookstores will not carry your book without one. If only you want to sell over the Internet or in Indie Bookstores, you don’t need one. But who doesn’t want to see their book at Barnes and Noble?

There are many other ways to kill sales, but here are a few to unfollow to get you on the road to having a BESTSELLER!