Have You Crossed the Line?

Jurdy is a trademark of Jenifer Jurden LLC. All rights reserved. Have You Crossed the Line?20869Have You Crossed the Line? We all understand that in order to stay in business you must market yourself. But when does your marketing effort become too much that it becomes annoying? So annoying you realize you crossed the line?

That line is different for each client and for every business owner even if you are in the same industry.

So what do you do and how do you know when you’re getting close to the line?

  • Are you seeing more and more people unsubscribe from your list?
  • Are you staying in integrity with your marketing efforts?
  • Are you seeing more and more people unresponsive to your marketing efforts?

    • These are all signs that you are either close to that line or have crossed over it.

    Remember, it comes down to this:

    • Provide valuable content to your readers in your ezine, blog and promotions, tips, strategies and programs. Even if your latest promotion isn’t for them, they’ll stay on because what you offer is of value to them.
    • Keep in mind what seems reasonable to you. Do you get annoyed when you are constantly bombarded with emails and promotions? Well, more than likely your followers will be as well.
    • Decide what is appropriate and stick to it. Just because some big name guru tells you to hammer your list doesn’t mean it’s right for you or your readers.

    Finally, mix it up! Sometimes readers get bored. Using other media methods to get your message out helps you stand out from all the other marketing that’s out there. Try using:

    • Email promotions
    • Video and audio clips
    • Direct marketing pieces
    • Fax (make sure you’re in compliance with the law)
    • Blog posts

    The goal here is to market yourself effectively so that your clients choose to work or buy from you. Evaluate your marketing tactics and see where you are in relation to thatline.

    Image of Maureen CampaiolaMaureen Campaiola, known by her clients, asthe DARE Coach is President of DARE To Be Phenomenal. As an accomplished business coach, author, speaker, radio host and entrepreneur, Maureen spends her time in the trenches working on solving the unique money, marketing and pricing problems of women business owners and entrepreneurs. She can always be counted on to deliver smart, innovative solutions to turn a hectic and draining business into a thriving, highly lucrative, smooth running, and fun money making reality. In addition, she is the founder of the wildly successfulSuccess Minded Women’s Business Network where like-minded and highly motivated women connect, support and engage in joint ventures. To learn more about how you can step into your greatness, accelerate your business, AND achieve all the personal and business success you desire visit: www.daretobephenomenal.com or email: maureen@daretobephenomenal.com.