Leveraged Income That Works Like a Charm

One of things I
love the most about my business is introducing my new clients to the concept of
the marketing funnel and watching their eyes light up when they see the
possibilities for themselves! The marketing funnel is a simple concept, but the
impact of it can be so enormous that once the concept sinks in, people start to
see that there is more to their business than just working one-on-one with
clients. Not that working one-on-one with clients is a bad thing – it’s not all,
as it’s a very important part of a marketing funnel – but the idea of leveraging
knowledge, helping more people and making more money in less time is highly
appealing!

The basic idea of the marketing funnel is to offer products
and services to your prospects in a wide range of financial levels ranging from
free to your highest-end VIP one-on-one coaching. You attract as many people as
possible into your marketing funnel by creating a compelling free offer such an
audio report or download, and in turn they provide you with their email address
so you can keep your business in front of them regularly.

I’ve never
claimed to be a math wiz, but here is a basic formula to play with:

Product or Service
Cost x Number of Buyers per Month = Leveraged Monthly Income

For each layer in your funnel, apply this formula. You start with a
relatively inexpensive product or service that a large number of people are
likely to purchase, moving toward more expensive products or services that fewer
peoples are likely to purchase. The following example illustrates how each layer
works together to leverage your monthly income:

White
paper

$15 x 30=
$450

Audio
class

$49 x 20 =
$980

Online
workshop

$169 x 5 =
$845

Group
coaching

$349 x 3 =
$1,047

Your Leveraged
Monthly Income Total =
$3322

Obviously the
products, prices and number of buyers in this example are fictitious, but you
can see that if your goal is to increase your business by nearly $40,000 in a
12-month period without working with additional one-on-one clients, this sample
funnel would practically get you there! That is pretty exciting, since it will
likely take you minimal time (relatively speaking) to create the products in
your funnel and set it up on your web site because remember, this is knowledge
you already have! Many times, people have a lot of the material for their
products and services already created and saved on their
computer!

What you put into your funnel is up to you, so if
the price of a product seems too high or too low, adjust it! The same goes with
the number of people you think will purchase it from you on a monthly basis. As
your distribution list increases, certainly the number of sales you generate
each month will increase. You don’t have to fill your funnel in a month. It
takes time and careful planning, but you can do it yourself or hire a coach to
help you make the best choices for your specific business.

If you dream
of creating a more gratifying business – one that gives you time to enjoy your
work and your life – you should take a good look at your marketing funnel. There
are some marketing professionals who call this “creating passive income” but I
prefer the term “leveraged income,” because you have to put a fair amount of
thought and elbow grease into it. It’s not magic. But it does work like a charm!

?