Make it Easier To Tell Your Story With a Press Kit

Business owners seeking to earn their own publicity can get tripped up before they begin. Getting up to speed about how to write a press release and
how to prepare a press kit can be a bit overwhelming for the uninitiated. Take heart. With focused effort and attention, it doesn’t have to be hard.

Begin with the knowledge that news stands on its own merit. The more timely, newsworthy, relevant, trend-worthy and hard-hitting your news, the
better the likelihood that you’ll earn the headlines you seek.

News hits you squarely between the eyes, kicks you in the stomach, makes you think, touches your heart, or kicks you in the behind. If the information
you have to share fails to meet any of these criteria, you may not have a story that is worthy of media attention. No amount of fancy packaging is going
to be the ticket to the front page of your hometown newspaper, business journal or media broadcast.

Present your news in a way that captures attention, compels editors and reporters to care, and serves the readers, listeners or viewers. And, provide the
support and access necessary to support accurate, timely reporting.

If you are serious about earning favorable publicity over time, get serious about making it easy for reporters to tell your stories. Prepare a press kit that
shares the highlights about you and your company in a clear, compelling way. And offer the convenience of 24/7 online access to this information.

The basic elements within your online press kit include the following:

> Your biography and/or your speaker sheet
> Your digital photo and/or digital photos of your products
>