Using Surveys in Your Marketing

Many of us begin our businesses with the knowledge and expertise of our service or product. Some of us know exactly who our target market is for that service or product.

However, there are a few instances I see that we could utilize surveys in our businesses everyday in order to increase our sales, productivity, referrals, etc.; by using the following types of surveys can bring different results and information to you in order to plan better in your marketing and operations.

• Customer Profile Survey
• Market Wants/Needs Survey
• Ad Component Test Survey
• Performance Survey
• Focus Group Survey

Here are 10 Tips that can help you improve the quality and quantity of the responses you get from your customer surveys.

1. Clearly define the purpose of your survey.

2. Keep the survey short and focused.

3. Keep the questions simple.

4. Used closed-ended questions whenever possible.

5. Keep rating scale questions consistent.

6. Make sure your survey flows in a logical order.

7. Pre-test your survey.

8. Schedule your survey by taking the calendar into account.

9. Offer an incentive for responding.

10. Consider using reminders.

You can design your own short survey for free at www.surveymonkey.com.

Furthermore, if you want help developing your surveys, I would suggest signing up for one of my JumpStart Your Marketing coaching services or a 1 Hour Business Brainstorm Session! You can find out what those entail and how they will benefit you on the products page of my website at http://www.JumpStartYourMarketing.com!