Behind The Scenes, Joining A Networking Association

As I walk into a room filled with people I have not yet met, I notice the usual. Laughter being heard from those known as old familiar friends. The polite introduction and exchange of business cards occuring between strangers. The smile of the volunteers behind the registration table, secretly hoping to recruit me as their newest members. One might ask me why I do it, and I tell them what I really see at these events. I see connections rekindled or started for the first time. I see the solution to a problem one has struggled with for months,now being shared during a conversation providing a sense of relief and a bond that has so much potential. I see the energy and excitement people get from their new sense of belonging and acceptance. I see those who work hard all week have a chance to let their guard down and take in the opportunities they have discovered. There are many reasons to join a networking type of association besides the obvious building of one’s business connections.

Volunteering your time to help out on the board or committee of an association can provide the following benefits. It can enhance your ability to overcome challenges; strengthen your creativeness; build your confidence and give people a chance to see you in action which can enhance their trust in you as a professional.

I encourage you to step back the next time you are invited to a networking event and think about the value you will be passing up before you politely decline the invitation. Accepting the invitation just might give you:

• the opportunity to learn from other professionals
• exposure to new concepts and ideas outside of your circle of influence
• a chance to build relationships with those providing the resources you rely on for your business growth

You might ask, what about that expensive annual dues needed to join? I see the annual dues required to become a part of an association as an investment in your own personal growth both individually and professionally. Most non-profit association dues also qualify as a tax deduction as long as you check with your tax accountant to confirm.

I have been a member of National Association of Women Business Owners (NAWBO) for 9 years. This year I have had the pleasure of serving as the NAWBO Boston Chapter’s President. I share my experiences with you in hopes that you will take the next step to try out a networking association and see for yourself the value you will receive. I also welcome you to visit us at our upcoming events you will find on www.nawboboston.com.

Catherine A. Bernard
NAWBO Boston President
Financial Advisor
Principal Financial Group