5 Ways to Know that Your Website Needs a Makeover

Gone are the days when you could build a website and leave it there to do the work for you. Sure, back when the Internet was just catching on it was possible to create a quick website using a basic template and to add just a little bit of information about your company and to know that your customers would find it. These days, however, you might find that you are in a position in which a website checkup would be a good idea.

How can you know whether or not a website checkup is something that you should look into? What are some common indicators that your website could use a makeover?

Your website may need a makeover if you cannot remember the last time that it was updated. In other words, if you had a website built for you five years ago and haven’t looked at it since, chances are good that the time is right for an upgrade.

Your site may be due for a website checkup if you look at the number of visits that your site gets on a monthly basis and the number has been dropping consistently. If your website is to promote your business and the products or services that you have to offer and no one sees it, why have a site up at all unless it’s getting results for you?

Your website may need a makeover if you look at your competitors’ sites and you would be more inclined to buy from them rather than from your own site.

If your website does not give your best prospects or your current clients and customers the chance to interact with you or to learn about what your company has to offer, that’s a sure indication that your website needs a makeover as, these days, websites need to be interactive.

Your website may need a checkup and a makeover if it is not making sales, is not providing great information to visitors or simply is not performing the way that you hope that it would.

Website makeovers can take a site that is not performing and ensure that it is found by those who are looking for the products and services that you offer. A website checkup can determine what you are doing right and where improvements can be made so that you won’t just be paying for web hosting – so that you will be able to do more to get the word out about the products and services that you have to offer, and bring new clients to your virtual storefront.

If you do not know what the term “search engine optimization” means or you still think that blogs are just online journals or that MySpace is just a place for high school and college kids, then it’s a safe bet that a website checkup would be a really good idea.

One of the best things you can do in a down economy is to sharpen your skills; I can’t think of a better way to position yourself for growth, in any economy, than to update your website and be ready to take advantage of new sales growth as we start to rebound. Now is a great time to consider a website check-up and makeover!

About the Author
Caroline Melberg is the President of Small Business Mavericks, a full-service Marketing Company specializing in Web Design & Development Services and Social Media Website Promotion and Training. She offers a complete Website Check-up and Makeover Service guaranteed to position your website for success. She believes that marketing is not communication it’s a conversation. She would love to hear from you at 952-473-1007, by e-mail at: caroline@melberg.com, or via her website at: www.SmallBusinessMavericks.com