Don’t Send Emails Like This!!

I’m going to jump right in and get
blunt here.

I don’t have time to sugar-coat this
information because frankly — It’s costing you and your business
numerous sales every day! Pay attention!

First of all, if YOU’RE NOT doing any
regular, consistent email marketing like ezines, announcements, etc. then ‘what
are you thinking’? This is a must for anyone’s follow up system!
(Of course it’s not the only thing you should be doing but it needs to be
a part of your overall system)

I don’t care if you like to receive
emails, ezines or eblasts yourself – YOU SHOULD NEVER BASE YOUR MARKETING AND
BUSINESS DECISIONS ON WHAT YOU LIKE OR DON’T LIKE! (Stop doing this!)

Secondly, if you are doing some sort
of ezine or eblasts then good for you; at least you’re getting something out
there to remind your customers, prospects and contacts that you’re there and
ready for their business or referrals.

However, if you are NOT sending
these emails by now through an online email marketing service/program then
shame on you! You know there are Spam Laws out there right that you need to be following?
Not only so you don’t get reported and halted from sending any more emails from
your provider but also so you don’t develop a ‘reputation’ for spamming by
the people in your circle (or outside your circle if you happen to be cold-call
eblasting; this is BAD); you can blackball yourself you know???

So here are some things you should NOT
be doing when it comes to email marketing, eblasts, ezines, sending
e-newsletters, solo emails, following up via email, etc.

  • Sending group or bulk emails via
    your Outlook, yahoo, aol, hotmail, comcast or similar email inbox.
    Because of many reasons but most of all deliverability, spam laws and
    tracking issues.
  • Sending text emails with a link
    to view your recent email newsletter, newsletter online or video message
    and nothing else is in that email but a “Click on this link to view
    message and your name” because they won’t click.
  • Sending eblasts or ezines without
    pictures, clipart or visuals. Which you can’t do effectively in the
    above email programs anyway.
  • Sending emails with a BORING or
    non-existent subject line because this is why people will click to open!
  • Sending emails without your
    picture of identification and personalization in them.
  • Adding people to email
    newsletters or ezines WITHOUT their permission! Huge email
    no-no.
  • Not identifying where or how you
    met people when you first follow up; they will not remember you!
  • Not giving your subscribers
    enough valuable content – they will unsubscribe if you try to just sell
    them!
  • Using canned or corporate eblasts
    or ezines because they are ‘easier’. They are not as effective
    however for building relationships which is what you need to be doing!

Furthermore, if you want help with
your Email Marketing, I would suggest signing up for one of my JumpStart Your Marketing 1-On-1 coaching services or a 1 Hour Business
Brainstorm Session! You can find out
what those entail and how they will benefit you on the products page of my
website at www.JumpStartYourMarketing.com!