How to create social media guidelines for your organization

The
new frontier of Web 2.0 is not just about informing your customers; it’s about
communicating with them. Today’s Web 2.0 tools, such as blogs, Twitter,
Facebook, LinkedIn, and the many other social media options, are all about
customer engagement.

When
you send your prospects or clients an email, a mailer, or a newsletter, or when
you place a TV, radio, or print ad, you’re informing your readers about
something. Those are information age tools that still have a purpose. However,
social media is about the communication age. You’re attempting to creating a
dialogue, trying to get engagement, and hoping to elicit a response. So it’s
not just about talking; it’s about listening. Ultimately, social media is not
about the media. It’s about the social about trying to get people talking
about something important to them and to your business.