Online Marketing for Women

Hi! Marina Kamen aka MARINA here! I am a 50 year old mother of 3 kids ages 16, 18 & 23, married 26 years and I have lost 100 pounds. I have been co-owner with my husband of a music & commercial recording facility since 1987. Over the past few years, we found ourselves having to switch gears and grow a new business model due to the down turn in our industry.Being in the recording industry and starting the first online record label back in 1997 with the first wave of audio streaming ( this is the technology that is used with what you now know as Itunes downloads) my social networking began back 12 years ago as we networked with the first wave reaching out to the small handful of online writers…reviews and other record labels primarily which started in Canada.Over the years in addition to countless hours of manpower reaching out to these few companies online my presence began to grow. If you type my full name into google you will find page after page of this tracking back to 1997.In 2005, with the birth of “podcasting” and having the equipment and knowledge regarding this new medium, I was able to start producing podcasts in the music, health & fitness areas. I received the People’s Choice Award in Podcasting that year as well as acting as Host for the NYC Podcasting association at my recording studios in NYC. These two situations helped push my name even further out onto the internet and social networking communities.
The beauty of this new online PR & Sales medium is that the media time is FREE. Most of us that start our own business and are working while raising a family do not have the disposable income to pay for conventional Radio & TV advertising. Even print advertising can be upwards of 5,000 dollars just for a quarter page add in one magazine. Certainly not enough eyeballs to build a foundation for a business on.Good old fashion sweat and fingers typing at 2:00am while kids and hubby are sleeping is a way to go. Exhausting yes….but can reach out all over the world. The more you put in the more you can benefit.Getting to people who are editors is due to social networking. I would not know about a “Haro” or a “Pitchrate” if had not been for social networking online….so the flame grows and one’s visibilty can grow with work.In the past 4 years….I have social networked and blogs including…facebook….Linkedin…..myspace……Blogger…..LiveJournal….Obesity.com…..diabetesdaily…….twitter….twittermoms…..BlogTalkRadio…..Obesitydiscussions…MomtoMom chat…..Babyfit….etc….these are all wonderful communities filled with hard working ladies all willing to reach out. Hear the music…feel the beat and Never Stop Movin’ in your body and in your life.
M