From Typewriters to Twitter – How the Internet Changed PR Pitching

It used to be phone and mail were it. Publicists used to plunk out cover letters on their typewriters, and then mail editors their pitch. Things are definitely different, but the game is still played the same. It seems now that we have less people doing more work on both the media’s and the publicist’s ends of the spectrum. But whether it’s from a typewriter or from Twitter, what prevails is the relationship. And you can’t build a relationship with the media if you don’t connect with them.

With the advent of the Internet, finding the media has never been easier, especially with sites like http://www.usnpl.com