Brand Integrity

The key to establishing an identity is to link your logo and business colors to everything associated with your business services or products.

You will need your images for:

  • Print Collateral
  • Computer Graphics
  • Ads
  • Signs
  • Apparel

Are your images print ready?

Do you know your color codes and fonts?

Create a graphics folder that houses your color formats, font files, and logo’s ready for both print and computer graphics.

Graphics Folder Check List:

  • Logo – Color and Black / White
  • JPG 72dpi – Computer Graphics
  • JPG 300dpi – Print Collateral, Ads
  • PDF 300dpi – Print Collateral, Signs,
  • Apparel
  • Individual file for each color

Colors

  • CMYK color format – Print Collateral, Ads
  • RGB color format – Computer Graphics

Organizations have their signature colors…getting colors right is important

Fonts

  • Font Family – Know the name(s) of the fonts used in your image and own them.
  • Outline Fonts – When owning font files is not an option, outline them so your marketing professional can view the file with fonts intact.

Verbiage can not be edited. Your graphics folder will save you time and money but more importantly you will lock in your brand integrity.