Right-Brain vs. Left-Brain: Working with Creatives

Most people by now have heard of the theory that there are 2
sides to the brain and each person is dominant on either one side or the other.
The theory of the right brain-left brain grew out of the work of Roger W.
Sperry, who was awarded the Nobel Prize in 1981. As a result of this study,
most people believe that they are destined to be either a painter or a
mathematician. But that is not entirely true.

We can tell there is a difference between the two sides of
the brain and the people they are attached to just by talking maps. There are
the people that give directions by saying things like,