Negotiating the Deal: Why Women Pay More for Cars

My business partner, Michelle Lundy, spent over 20 years running car dealerships before she started Women’s Automotive Solutions. She watched hundreds of smart, successful women walk into her dealerships to buy cars. These women were doctors, lawyers, bankers, and business owners. They owned homes, managed their family finances, and negotiated business deals. Yet, most of them felt like they needed to bring a man with them to buy a $30,000 car. But why?

If you ask a random sampling of women how they feel about car shopping, most would rank it right up there with a root canal. Many women say that the dealers